Diverse
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Inclusive
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Authentic
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Partnership
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Diverse • Inclusive • Authentic • Partnership •
About Us
Root & Branch Media Network are your trusted advisors, bringing over 30 years of cumulative expertise in marketing, communications, digital advertising and content amplification.
Our foundation is built on the ability to access deep research and actionable insights specifically regarding the Indigenous, Asian/South Asian, and Black communities.
We believe in success with purpose; our organization actively supports and gives back to these communities where resources and needs are greatest, forging authentic partnerships that result in both tangible business growth and positive societal impact.
Our Mission
Igniting Authentic Connections
At Root & Branch Media Network, we are driven by a profound passion to cultivate a truly equitable and vibrant media ecosystem. Our mission is to empower brands to genuinely connect with diverse audiences through authentic partnerships with the impactful and often underrepresented voices of racialized media publishers. We believe this isn't just good business; it's essential for fostering understanding, amplifying diverse narratives, and ensuring economic empowerment flows directly into the communities they serve.
Our Vision
A Future Forged in Inclusivity
We envision a media landscape where diversity and inclusion are not just buzzwords, but the bedrock of every successful campaign. Root & Branch aspires to be the unwavering, trusted bridge that connects brands with diverse communities, and the steadfast partner that empowers diverse publishers to achieve sustainable growth and unprecedented reach. Together, we're not just building a network; we're redefining how value is created and shared, shaping a future where every voice finds its platform.
Step past the stereotypes and into our communities.
Our Roots
To truly know Canada is to listen. It's to hear the echoes of ancestral stories on Haida Gwaii, the shared laughter in a Montreal café, and the ambitious dreams of a family newly arrived in Calgary. Our culture isn’t a single story; it's a national conversation, constantly evolving with every new voice that joins in. This diverse fabric is our greatest strength.
These narratives are more than just entertainment; they are our connective tissue. They build bridges of understanding across vast distances and diverse backgrounds. They hold our history, challenge our perspectives, and carry our hopes for a more inclusive future. They are profoundly important because they affirm that every experience matters.
We want brands to step past the stereotypes and into our communities. See the innovation, the art, the struggle, and the joy. Engage with our storytellers, not as subjects, but as collaborators. Show the world the Canada we know: a nation defined not by a single identity, but by the powerful harmony of many.
